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Rare DM

Brooklyn-based producer, Rare DM shares shadowy single & video “Skater Hits Me Harder”.

Rare DM, the Brooklyn-based brainchild of singer, producer, and multi-instrumentalist Erin Hoagg, shared her new single and video, “Skater Hits Me Harder,” via House of Feelings. The track is an intoxicating first taste of Rare DM’s next chapter. Gothy, arpeggiated synths provide the song’s feverish pulse that, when paired with Hoagg’s winkingly sultry vocals, results in a hypnotically carnal cut about that good first-date feeling, the foreplay before the foreplay.  

"’Skater Hits Me Harder’ is lyrically about banging someone and wanting to do it again, and about realizing that your last lover really sucked. But the feeling behind the song is that nothing is better than that first date kiss — someone holding your hand for the first time. When you don't know if the date is going well but you have butterflies and are kinda nervous but then they grab your hand and you make out against fences on the way back to your apartment."

Hoagg says.


Rare DM is a sonic force reshaping the landscape of NYC electronica. Armed with a collection of vintage analogue synthesizers and drum machines, she crafts intimate, alluring tunes that are a hallucinatory blend of black-shaded aesthetics and neon-lit dance-pop.

Drawing inspiration from EBM, minimal techno, electroclash, post-punk, and bloghouse, her songs are propulsive yet deeply intimate, rendering in raw detail the search for that special connection we all crave, but rarely find. 

With the post-pandemic return to sleazy nights out and local favorites suddenly signing record deals, Rare DM is now bringing her vision to a wider, hungrier audience. By utilizing a DAW-less setup, her live show has become a must-see event in NYC where her unforgettable presence and arena-sized star power have electrified the underground music scene. Her tours, spanning North America, Europe, and Mexico, have seen her share stages with esteemed acts including Model/Actriz, Molchat Doma, Mareux, and Drab Majesty, leaving audiences haunted and hungry for more after each stop. 


"Skater Hits Me Harder" is just the first offering of this new era for Rare DM. Don’t leave it on read.



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